What are we aiming to achieve?
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Every component of our programs is designed
to trigger a specific action that will benefit patients and their healthcare providers in some useful way.
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Regular research enables us
to design content that will achieve the desired goals while helping to improve and refine our approach.
How do we motivate patients to act?
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Overcoming ambivalence without creating anxiety
– it’s about knowing how tap into, and cultivate, motivation.
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The evolving developments in behavioural science
guide us in developing content that will motivate even the most reticent patients.