What are we aiming to achieve?
-
Every component of our programs is designed
to trigger a specific action that will benefit patients and their healthcare providers in some useful way.
-
Regular research enables us
to design content that will achieve the desired goals while helping to improve and refine our approach.
How do we motivate patients to act?
-
Overcoming ambivalence without creating anxiety
– it’s about knowing how tap into, and cultivate, motivation.
-
The evolving developments in behavioural science
guide us in developing content that will motivate even the most reticent patients.
